Cashing in on cannabis
America is legalizing marijuana. In a previous life, America was the towering preacher man darkly warning the world about the evils of pot. Today American company’s are cashing in on cannabis. Investment funds and companies know there is huge money to be made in the cannabis industry and the most money is going into brand building. Big business wants to open up the McDonalds of pot farms, dispensaries and one day coffee shops.
I hope that pot doesn’t get infected by the corporate virus. The beauty of marijuana is it creates communities. Growers to tokers. Strangers to brothers. We don’t need this industry to be efficient. We are not on a race to maximize profits. Keep the growing of pot to small scale cottage industry size and we retain the authentic nature of pot. Mass produce and slickly advertise it and it becomes just another stimulant.
Big business gets to be big by squashing out the competition. That is common practice on Wall Street but it is not something that is healthy for society. I love the idea of growing communities. Mutually deciding on what strains to grow and then sharing. We don’t need another Monsanto, one and its destructive ways is enough. We need more people being in touch with the earth. Actually growing with their own hands rather than sitting behind a computer screen and waiting for retirement. We have sought to be too clever. We have removed ourselves too much from nature. If we are lazy and don’t make the effort to grow pot then business will step in and do it for us. We will still wear the hippie t-shirts and talk about their ideals but we will have lost something in the automation of the grow. The communal spirit of pot is as important as the THC content. So support your growers, support your community, say yes to a friendlier society. It is up to us to be the change.